Transformational Leadership: True Patient-Centricity in Health Care

A successful Executive from FMCG (Fast Moving Consumer Goods) becomes the CEO of a Dutch hospital to transform and future-proof its current business model.
In our six-part video interview, Peter Bennemeer talks to Steve Crom about his exciting story at Bernhoven hospital and transformational leadership in the healthcare environment.

Steve Crom
Steve Crom
For 35 years, I have supported leaders and organizations in achieving sustainable breakthroughs in performance.
1 minute
27 May, 2021

A successful Executive from FMCG (Fast Moving Consumer Goods) becomes the CEO of a Dutch hospital to transform and future-proof its current business model. Bernhoven is a 380 bed general hospital in the south of The Netherlands and run as a charitable trust with 2,250 employees, 150 of whom are doctors. It was caught between its desire to serve society and the pressure of its economic model which incentivizes volume over quality of care. By creating innovative partnerships between the hospital, General Practitioners and Insurers, Bernhoven transformed itself into the most patient friendly hospital in The Netherlands in 2016.

In our six-part video interview, Peter Bennemeer talks to Steve Crom about his exciting story at Bernhoven hospital and transformational leadership in the healthcare environment.

Part 1: Bringing in An Outside Perspective

Part 2: Partnership for Innovation

Part 3: Breaking the Cost of Quality Care Paradigm

Part 4: Creating Ownership for Structural Change

Part 5: Organizing around Core Capabilities

Part 6: Listen and Learn

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