A global pharmaceutical company partnered with OXYGY to define a data and digital vision for their development function, utilizing cutting-edge technology to shape the future of pharma development and accelerate time to market. This initiative involved aligning multiple stakeholders and departments to create a unified roadmap and unlock the highest value from digital innovation.
Shaping the Future of Pharma: A Data-Driven Vision and Roadmap for Innovation and Speed

The client aimed to leverage data and digital technologies but faced significant challenges due to unstructured data, accessibility issues, and a lack of alignment between ongoing initiatives. Without a common vision or clear roadmap, synergies across departments were not being realized. The primary goal was to co-create a common vision and overcome mindset challenges related to data accessibility while developing a roadmap that would drive digital transformation and operational synergies.
OXYGY implemented a design thinking and agility-driven approach, bringing together cross-functional teams from Business and IT to foster collaboration and innovation. Through a series of focused design sprints, we co-created well-aligned roadmaps that harnessed data-driven technologies and propelled the most impactful use cases forward. This collaborative process not only established a unified vision but also set departmental standards and dismantled barriers to innovation, ensuring seamless alignment and driving strategic outcomes across the entire organization.
The result was a comprehensive and inspiring vision and roadmap, leading to the realization of high-value use cases and ensuring strong alignment and standards across departments. Local initiatives were encouraged, and powerful synergies were created, fostering high levels of engagement and inspiration among key stakeholders. This strategy ensured the company could fully harness the potential of data and digital technologies, positioning them for future innovation success in pharma development.
Voices from the project

A key to success was the power of bringing together existing experiences from different teams and departments, structuring them and giving them a direction to create this. It was great to see the engagement and enthusiasm that was created, and that was necessary to get things moving.
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