The Data Advantage: Elevating Privacy & Protection in Global Retail

To address these challenges, OXYGY, Bird & Bird, and the client worked together, blending expertise with a practical and results-driven approach. OXYGY developed a change management strategy, engaged decision-makers to align on priorities and provided hands-on project management to drive progress. They strengthened internal data privacy capabilities, introduced a forward-thinking governance model, and delivered targeted training to empower data custodians to sustain momentum and take ownership. On the technology front, they led the rollout of advanced data management software, streamlining and centralizing data protection processes to establish a solid foundation for enduring governance. Bird & Bird complemented these efforts with their legal and compliance expertise, crafting a tailored GDPR compliance strategy that seamlessly integrated into operations. They developed critical documentation, processes for handling data breaches and subject access requests, and guided the system’s implementation.  

The project achieved transformative results for the global retailer. The team successfully set up a bottom-up data protection compliance program, designing and implementing new data protection procedures that aligned with GDPR and CCPA standards. The introduction and administration of the new data management tool empowered the client to manage data governance effectively across its operations. Additionally, the project delivered required documentation, introduced critical processes to handle regulatory requirements, and established a fully functioning governance team. These efforts not only ensured regulatory compliance but also equipped the retailer with the tools and expertise needed to navigate an increasingly complex data privacy landscape.