Improved Returns on Advertising & Promotional Spend with the Help of Targeted Change Management

The change management approach addressed a wide range of challenges, starting with shifting the mindset of business owners to take full ownership of their spending and extending to harmonizing data and terminology across the organization. A key focus was fostering a culture shift toward structured experimentation and systematic experience mining, enabling more informed decision-making. Additionally, controllers were upskilled to transition into business partner roles, aligning their expertise with the organization’s strategic needs. Unified master data and company-wide standards for budget control were established to create consistency and reliability in financial processes. To further streamline operations, terminology was standardized to improve the accuracy and efficiency of cost assignment using consistent tools. These efforts collectively ensured alignment and clarity across the organization.

To achieve this transformation, the change management plan included:

• Clear communication of the target model and its benefits.
• Definition of new roles and responsibilities.
• Engaging employees to refine the new approach in their specific areas.
• Establishing standardized rules and definitions.
• Role mapping and the creation of tailored end-user learning journeys.
• Training programs integrated with User Acceptance Testing (UAT) to reinforce learning in real-world scenarios.

This structured yet inclusive approach ensured that staff across all levels were equipped to adopt the new processes and tools effectively.

The change management efforts delivered results that justified every ounce of effort. Increased sales and improved margins – key components of the ERP system’s business case – were achieved on time and at the expected scale. Additionally, the project boosted staff productivity by streamlining processes and enhancing role clarity. By aligning people, processes, and data under one cohesive vision, the organization unlocked the true potential of its ERP investment, paving the way for sustained growth and profitability.