A real estate company decided to give life back to a dismissed exhibition area with the ambition to create an unprecedented ecosystem beyond open innovation with a three-pronged approach: collaboration amongst competitors, cross-sector initiatives and private-public partnerships.

The project involved regenerating a vast metropolitan area (nearly one million sqm) while simultaneously establishing an innovation hub. Bird & Bird and OXYGY, together with other consulting partners, were entrusted with transforming this bold vision into a cohesive, collaborative ecosystem. This required developing a robust operational and legal framework that would foster trust among competitors, overcome governance obstacles, and create a dynamic platform for innovation. The framework needed to enable cross-sector collaboration across players of 11 different industries, ensure antitrust compliance, protect intellectual property, and remain flexible to accommodate future growth and changes.
OXYGY has designed the founding structure and values of the federated innovation organization, creating five levels with different prerogatives, responsibilities and benefits. We created the so-called “innovation journeys” to clarify the ecosystem governance and the progression from one level to the next. This process has included co-designing and refining the ecosystem alongside the founding companies through a series of onboarding workshops. The journey continued with the development of common innovation agendas for the members of the different sectors, which triggered the launch of several innovation initiatives.
Bird & Bird has identified highly innovative processes, tools and IP contracts to support cross-pollination within the network. This includes selecting an associative network structure (recognized by members as the most suitable for governing this innovative ecosystem), defining contractual models to operationalize the federated approach, and safeguarding both the brand and the federated model itself.
OXYGY helped to design an ecosystem that would encourage not only vertical collaboration (between companies, start-ups and universities) within a specific area, but also the “cross-pollination” between companies belonging to more than 11 sectors as of today, usually not capable of starting common projects, supported by highly innovative IP tools and processes. The ecosystem’s unique legal framework allows companies to collect new ideas, projects, and visions, and to develop them in a fast and direct manner – using pre-set operating processes and procedures – to make them available to all partners. We are grateful for the opportunity given to co-create the first ecosystem with an innovative set up for innovation, “making the innovation district magic happen”.
Voices from the project

Designing an innovation ecosystem to advance research in a pre-competitive setting, in order to build the city and the healthcare of the future, brought to life the idea of having a positive impact on the world around us.
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