Whether pursuing new markets, developing new products and services, or making an acquisition, having a clear strategy, detailed plan, and a structured yet agile approach are key. By bringing together legal and commercial structuring expertise with specialists in strategic planning, business and operating model design, innovation and project implementation, we can help you grow. We design and deliver effective strategies to expand, unlock potential and realize the full value of your business.

Get in touch with the team. We'd love to help with your next challenge.

Business Internationalization

Achieve your international expansion goals

Taking your business overseas can be an attractive and effective strategy for growth. But having a promising product or service is just the first step. International expansion needs to be pursued in a structured, yet agile way that protects the essence of your business while adapting to local realities. We will work with you to assess what to keep and what to change, designing a fit-for-purpose business and operating model to achieve healthy, scalable and sustainable growth.

M&A Value Realization

Make your deals a success

For fast access to new markets, merging businesses or acquiring new ones is often the most effective strategy to pursue. The value lies not only in closing the deal, but in retaining key assets and realizing the full potential of the combined business. Your challenge is to make the deal a commercial success. We will work with you to achieve that, supporting you through the M&A journey from enhanced due diligence and integration planning to designing and managing the post-merger integration.

Business Model Innovation

Turn your innovation ambitions into a commercial reality

Creating, developing and launching new ideas and ventures is an uncertain and challenging journey. But in today’s markets, it’s a near necessity. Those who stand still also stand to lose out. We will help you design and implement a truly innovative business model, enabling you to measure and manage the impact of your innovation, changing course in an agile way to take advantages of opportunities as they emerge.

Mark Abell, Bird & Bird
My team at Bird & Bird focuses on advising businesses in a wide number of sectors on their international growth. Working with Oxygy has enabled us to ensure that those clients are able to access sector focused strategic and operational advice that is seamlessly integrated with the legal advice that we deliver. Our clients have been universally very pleased with both the high quality work that Oxygy delivers and the value that Oxygy's advice adds to their business. Here are just a few examples, on an anonymised basis, of projects that we have worked on together; · Advising a well-known "Rugby Group" independent school on the development of its international growth strategy · Advising one of the UK's leading independent schools on its entry into the Chinese market · Advising one of the world's largest mattress manufacturers on their international data protection programme · Advising a leading Swiss confectionary manufacturer on the development of its international retail strategy and the roll-out of the proposed structure · Advising a well-known global Food & Beverage operator on the updating and development of its operational processes and procedures

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