Sales, marketing and innovation specialist, with over 20 years’ experience, I have been supporting the design and implementation of profitable growth strategies in different contexts from customer centric and dynamic industries (retail, fashion, consulting) to highly technical products and heavily regulated industries (pharmaceutical and medical devices). I developed great working and personal relationships in diverse cultural environments together with a pragmatic drive for results. My experience spans UK, Europe and US.
My Areas of Expertise: Business Expansion, Project and Change Management, Innovation, Marketing, Capability building, Commercial Operational Excellence
My Sector Focus: Life Sciences & Healthcare, Education, Retail, Tech & Comms, Fashion
My Languages: Italian, English, French, Russian
My Education: Political Sciences Degree (Universita’ degli Studi) Milan, Postgraduate Course in Retail Marketing (Birkbeck University) London and Marketing Strategies (Infor) Milan.
My Experience:
Business Expansion: co-designed the best strategy for internationalisation and related roadmap for clients in Education and Retail, developing vision & mission, Sustainable Competitive Advantages and USP. Assisted clients with reputational due diligence services. Managed the implementation of clients’ international strategy in collaboration with different service companies at the same time.
Innovation: Supported the innovation journey and the development of innovative concepts of leading international retail companies with a combination of trends’ analysis, customer observation and immersion, qualitative market research to gather customer’s unmet needs/insights.
Project and Change Management: Led complex internationalisation projects that required managing multiple stakeholders.
Capability Building: co-developed the capability frameworks for Marketing and Market Access populations, conducting interviews with external and internal stakeholders.
Commercial Operational Excellence: co-designed the strategy, organization model and competencies of the Strategic Affairs group EMEA of a leading Medical Device company.
M&A: Co-designed the OXYGY 360 enhanced due diligence to evaluate compatibility of a target organisation and/or to develop an integration plan of a recently acquired organisation.
Marketing & Branding: Designed and managed the full rebranding of companies in the service industry.
Operating Model Transformation: Co-designed the OXYGY 3R diagnostic to help a service organization design its post pandemic operating model.