For more than 20 years, I have been consulting clients across various industries and geographies on branding, marketing, communications and change management topics. I have helped clients develop and implement brand strategies, structure and simplify brand portfolios and create corporate values and a company’s purpose. I have supported clients with designing functional capability frameworks and helped them with creating engaging and inspiring ways of employee communication.
Nicolai Dorka
Director
in Hamburg, Germany
About me
My Areas of Expertise: Branding, Communications, Change Management, Corporate Culture, Purpose Development
My Sector Focus: Life Sciences, Chemicals, Energy, Renewable Energy
My Languages: German (native), English
My Education: MBA, Pepperdine University, Los Angeles (major: Marketing),
BA, University of Hamburg, Germany (major: Business Administration)
My Experience:
Market-Focused Innovation: Translating business opportunities into new sources of revenues; using customer insights for New Product development; steering Rapid Prototyping Processes & customer validation in order to assess viability of new products & services; Roll-Out and launches of new products.
Strategic Marketing & Branding: Developing and communicating compelling value propositions; developing customer segmentation models; generating customer insights and translating insights into customer benefits; developing creative campaigns to help achieve desired positioning for (new) products & services.
Purpose Development: Developing and implementing a company’s purpose to change corporate culture, increase employee satisfaction and motivation.
Communications: Developing and implementing communications strategies across all touch-points with target groups internal and external.
Change Management: Identifying stakeholders, pivotal messages and the best channels to reach them; developing tools to drive stakeholder engagement and commitment; crafting vision, mission & values.
Always amazing to see how people increase their commitment once you give them opportunities to actively engage.