ter starting my career in marketing and public relations, my interest for digital technologies and communications led me to consult clients in the areas of digital transformation, digital strategy and process digitalization. I have helped clients define their digital strategy, create concepts and ideas for digital activities and services, and develop digital business models. I find it particularly satisfying when we bring our clients’ ideas to life by building a first tangible prototype.
My Areas of Expertise: Digital Strategy, Digital Business Models, Project Management, Process Optimization, User Experience Design, Marketing, Public Relations
My Sector Focus: Tech & Comms, Life Sciences, Healthcare
My Languages: German, English
My Education: MA Social Sciences, Ruhr University Bochum
Process Digitalization: Designed and implemented digital processes for customer onboarding of a large telecommunications provider, including the integration into the current IT infrastructure and development of upselling activities.
Digital Business Model Innovation: Developed the concept for a scalable digital content platform to connect HCPs and patients accompanying the launch of new biosimilars for the immunology business of a large healthcare company, including the creation of additional business opportunities and digital revenue streams.
Digital Marketing: Developed and implemented a multi-channel interactive campaign for a no-frills telecommunications provider to increase brand awareness, create user engagement and drive sales.
Capability Building: Designed and implemented an internal innovation program for the oncology business of large healthcare company, including the execution of several design thinking workshops to develop digital and agile capabilities in various teams.