Unlocking the potential of the commercial organization of a pharma company:Defining vision, roadmap and critical capabilities needed

Challenges and tasks

The commercial organisation of the Gene Therapy arm of a pharma company underutilize its capacity due to lacking:

• a common vision,
• a roadmap towards that vision, and
• necessary capabilities needed to fulfil the vision.

OXYGY's Approaches

• Co-Designing and facilitation of virtual strategy workshops
• Consolidation of outcomes into vision and roadmap presentation
• Review and definition of necessary capabilities with the leadership team

Outcomes and value created

Unlocking the potential of the commercial organization through:

• defining the aspirations for patients and other stakeholders
• defining vision & values for the commercial organisation
• roadmaps to the commercial vision developed through a series of design workshops
• reviewing required capabilities and defining them with the leadership team
• advising the leadership team on the capability building approach

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