Roadmap for Data and Digital (AI) for future of Pharma Development

Challenges and tasks

A leading global pharmaceutical company wanted to utilize the potential of new Data & Digital technologies (such as AI) to shape the future of pharma development.

Many initiatives had already been kicked off which had lacked a common vision and the alignment necessary to create synergies and compatibility of solutions. Consequently, the goals were to:

  • Define a common vision and a roadmap together with the leadership team, all departments and functions
  • Overcome fundamental issues of unstructured data, data accessibility, reluctance to change (by part of the staff)

OXYGY's Approaches

We employed a design thinking & agility-driven approach of design sprints to engage X-departmental teams from Business & IT to develop well aligned roadmaps that:

  • Ensure enablement of data driven technologies
  • Practically drive forward the most powerful use cases

Outcomes and value created

A comprehensive and inspiring vision & roadmap that:

  • Ensures  the realization of most promising use cases with the highest business value,  
  • Supports and encourages local & departmental initiatives, and
  • Creates the necessary alignment & standards needed to create powerful synergies

High level of engagement & inspiration among key stakeholders

Get in touch

Has this case study inspired a similar demand in your company or would you like to learn more?

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Areas of Expertise

  • Agility
  • Change management
  • Data Driven Innovation
  • Design Thinking
  • Digital innovation


  • Pharma


  • Data & Digital
  • IT
  • R & D
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