Roadmap for Data and Digital (AI) for future of Pharma Development

Challanges and tasks

A leading global pharmaceutical company wanted to utilize the potential of new Data & Digital technologies (such as AI) to shape the future of pharma development.

Many initiatives had already been kicked off which had lacked a common vision and the alignment necessary to create synergies and compatibility of solutions. Consequently, the goals were to:

  • Define a common vision and a roadmap together with the leadership team, all departments and functions
  • Overcome fundamental issues of unstructured data, data accessibility, reluctance to change (by part of the staff)

OXYGY's Approaches

We employed a design thinking & agility-driven approach of design sprints to engage X-departmental teams from Business & IT to develop well aligned roadmaps that:

  • Ensure enablement of data driven technologies
  • Practically drive forward the most powerful use cases

Outcomes and value created

A comprehensive and inspiring vision & roadmap that:

  • Ensures¬† the realization of most promising use cases with the highest business value, ¬†
  • Supports and encourages local & departmental initiatives, and
  • Creates the necessary alignment & standards needed to create powerful synergies

High level of engagement & inspiration among key stakeholders

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