Reorganisation and rebranding of a Pharma CMC function

Challenges and tasks

The chemistry, Manufacturing, and Controls function of a pharma company was facing restructuring in order to manage the challenges of a growing organisation, in particular to:

-accommodate for the increasing size of the function,

-integrate digital trends, and

-support new strategic vision of the organisation.

  • Objectives were to develop a strategy for restructuring the function, including a plan for the change management and to conduct a branding exercise to refresh the perception and goals of the function.

OXYGY's Approaches

  • Defined ambition & change approach
  • Conducted a branding exercise
  • Interviews with heads of department to define new operating models
  • Communication of new organisation to stakeholders

Outcomes and value created

  • Defined a reorganisation strategy defined based on inputs from department heads
  • Developed new operating models for each department, including definition of department purpose and structure
  • Defined new name, branding, image and future vision of function
  • Achieved alignment on the proposed changes across the department heads
  • Identified any gaps, with actions to address these put in place
  • Communication to relevant stakeholders carried out in townhall meeting

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Areas of Expertise

  • Branding
  • Change management
  • Life Sciences
  • Organisation design


  • Pharma


  • R & D
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