Market Access capability building

Challenges and tasks

  • A growing product portfolio and changing needs of different country markets of a global pharma player required the development of a broader range of skills and capabilities across the Market Access function
  • The objectives were to develop, pilot and launch an academy of SME-lead blended learning courses to grow the capabilities necessary to address changing business and customer needs and ensure ongoing success

OXYGY's Approaches

  • Course design and development in collaboration with SMEs
  • Piloting of courses in select regions
  • Co-facilitation of virtual workshops

Outcomes and value created

In a short period of time, we built a new set of capabilities needed for a profound change in direction (while getting ready for the future) with nine blended learning courses designed based on inputs from SMEs. Our deliverable included:

  • Developing new materials;
  • Adapting pre-existing material from in-person events to virtual formats
  • Video-based content for relevant modules recorded with SMEs
  • Course catalog developed providing high-level overview of all courses
  • Virtual workshops designed and co-facilitated using a range of online tools
  • Recommendations provided for academy rollout approach and communication plan

Get in touch

Has this case study inspired a similar demand in your company or would you like to learn more?

We will be glad to further help you.

Areas of Expertise

  • Capability Building
  • Interactive training


  • Life Science
  • Pharma


  • Market Access
Cookie Consent with Real Cookie Banner