Outcomes and value created
Maximized expected success of the launch and minimized risks thanks to:
- Local Launch Strategy leveraging global product positioning and strategic imperatives
- Carefully collecting and analyzing local data and insights on stakeholder needs, value drivers and behaviors (Patient Journey & Levers of Growth, Market Maps & Target Segments)
- Differentiation of the brand through clinical evidence and value adding solutions based on stakeholder understanding
- Mind-shift change of the local neuro team toward new product launches – from “execute from internal brand perspective” to “outside-in, stakeholder centric strategies and tactics”
- Careful planning and project management – x-functional roadmap for implementation in sprints with detailed activities, timings and owners defined
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