An industry-wide collaboration for sustainable innovation

Challenges and tasks

  • Retail & Fashion – Leading partners from across the fashion value chain with a shared passion for building a resilient, sustainable ecosystem.
  • The objectives were:
  • To identify the paradigms in the industry which can not be overcome by one company alone
  • Collaborate to develop unique, scalable concepts to address the identified paradigms
  • Identify business innovations to make the industry more resilient and sustainable

OXYGY's Approaches

  • Formed a consortium of 9 unconventional partners from across the fashion value chain, from suppliers, to logistics providers to brands, landlords and financial services
  • Conducted paradigm busting exercises to challenge the current assumptions of the industry
  • Prioritized innovation opportunities

Outcomes and value created

  • Cross-company design teams formed
  • Virtual design sprints carried out to
  • Identify unmet needs
  • Ideate solutions to address the identified needs
  • Designs curated into tangible concepts with the power to transform at scale the fashion and retail industry
  • Showcases carried out to present concepts to key stakeholders

Get in touch

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Areas of Expertise

  • Collaboration
  • Innovation
  • Retail
  • Sustainability


  • Retail & Fashion


  • Logistics
  • Marketing
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