Challenges and tasks
- Retail & Fashion – Leading partners from across the fashion value chain with a shared passion for building a resilient, sustainable ecosystem.
- The objectives were:
- To identify the paradigms in the industry which can not be overcome by one company alone
- Collaborate to develop unique, scalable concepts to address the identified paradigms
- Identify business innovations to make the industry more resilient and sustainable
OXYGY's Approaches
- Formed a consortium of 9 unconventional partners from across the fashion value chain, from suppliers, to logistics providers to brands, landlords and financial services
- Conducted paradigm busting exercises to challenge the current assumptions of the industry
- Prioritized innovation opportunities
Outcomes and value created
- Cross-company design teams formed
- Virtual design sprints carried out to
- Identify unmet needs
- Ideate solutions to address the identified needs
- Designs curated into tangible concepts with the power to transform at scale the fashion and retail industry
- Showcases carried out to present concepts to key stakeholders
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