Challenges and tasks
Healthcare marketing is becoming more complex with the new decision makers (5P – Patients, Physicians, Professional Healthcare Administrators, Payers and Policy Makers).
Many new competencies are required to manage them on all levels and geographies.
- Establish common marketing competencies for commercial excellence
- Reinforce the mindset, competencies and tools for P5
Outcomes and value created
Covered all targeted capability gaps and built competencies to deal with future capability gaps
- Joint definition of competencies with all stakeholders to create the P5 competency model
- Development of P5 competency assessment approach, tool and reports
- Creation of a tool kit on how to use and interpret results for development
- Pilot the P5 marketing competency approach and assessment tool
- Creation of development program tool kit and build training content post-pilot results
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